Strategic Brand Development
Strategic brand development is the process of creating and strengthening your professional services brand to reflect what your company stands for. We help you develop your brand by working one on one with you to align your brand strategy with your business objectives.
Positioning and Brand Messaging
Brand positioning and messaging are the actual messages you’re trying to convey to your market. Positioning communicates your company’s role in the market relative to competitor, the buyer’s need for its solution, and the value and specific capabilities of its solution or services.
Brand positioning defines who you are and who your customers are. Staying consistent with your brand builds recognition, trust and credibility for your company.
Brand messaging is the term for the words and type of language used by your brand. It’s the phrasing that appears on your website, social media, and other materials you use to promote yourself. Our brand messaging strategy includes one on one consultation with our clients to obtain a solid understanding of their audience, brand story, goals, and guidelines.
Set Your New Website Apart
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Your logo is simply a visual representation of your company. Is it still delivering the right message?
The importance of a logo seems obvious, it grabs the attention of your customers, leaves a lasting impression, separates you from the competition, and fosters brand recognition and loyalty, but if it’s outdated, it can easily steer your customers away.
Today, the best brand visuals are designed with diverse media in mind. This means that energetic, flashy, and highly-textured logos are fading out of recent trends, as they’re hard to translate to digital environments.
Brand style guidelines are tools that brands use to stand out from the competition. Bringing these tools into a collaborative, central document called a brand style guide, which allows companies to tell an emotional story about who they are as people and where they’re headed as a company.Style guides ensure brand consistency across varying media platforms.
Ready to take the next step?
If you’re ready to learn more about how a website redesign or our brand marketing services can improve your business and fit into your budget, we are ready to help!
Give us a call at (301) 893-4142, contact us online using the form on this page, or start a conversation with one of our representatives using the Live Chat button on the lower right corner of the screen and we can get started. The process is easy, we will take very good care of you along the way…and you will definitely be pleased and most likely surprised by the results!