NEXT LEVEL WEB SITE ANALYTICS

Are you ready to take your web site to the NEXT LEVEL?

When analytics aren’t built into your website, you miss out on the valuable insights that drive its success. In an age where data-driven decisions rule, Next Level Analytics are critical to your business and make digging into your web site’s performance metrics easier than ever before!

Next Level Data-Driven Marketing Strategy

Gaining an edge in the online marketplace can be challenging. It’s no longer just about “showing up” by having a website. You need to be implementing and executing an online marketing strategy at “the next level” to truly succeed.

Understanding how your customers are using your website plays a critical role in planning any modern online marketing campaign. Having a properly managed ongoing analytics implementation will help you gather important insights and intelligence about your online visitors. As the result, you will be able to make better informed decisions to improve your website’s performance and return on investment.

Our Next Level Analytics service provides an intuitive way to understand the behavior of your website’s visitors, gain insights on your website’s performance and uncover problem areas to maximize your conversions.

Own Your Data

We primarily work with Google Analytics and Google Tag Manager, and we give you full admin access directly from the source. We don’t hide behind an internal analytics solution that conceals reality or skews results. We give you results as they are – data you can trust and review yourself at any time.

Our Analytics team will install a real-time Analytics dashboard on your site that will stream real-time information about your website.   We will provide ongoing reports with detailed explanations, bringing consistency to your team with transparent campaign performance.  Managed Analytics is included with all of our Next Level Website Analytics services.

Website Analytics Service Packages

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Web Site Audit & Analysis

Starting at $250.00

Comprehensive Audit & Analysis

We have developed and maintain a variety of tools we use to assemble comprehensive, actionable reports. Depending upon your needs and your audit depth, our analysis may include some or all of the following:

  • Full Audit Analysis
  • Error Reporting
  • Strength & Weaknesses Analysis
  • Opportunity & Threat Analysis
  • Priority Scorecard
  • Recommendation Summary
  • Remediation Proposal

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Managed Analytics

Starting at $125.00 / month

Proactive Monthly Analytics Reporting

The ongoing monthly collection, measurement and analysis of data gathered from your website.

  • WordPress Analytics Dashboard
  • Monthly site assessment
  • Ensure your domain has not been blacklisted
  • Ensure all DNS records accurate and in place
  • Install and monitor filters to prevent / eliminate spam traffic
  • Collect real-time Audience Data
  • Collect real-time Audience Behavior
  • Collect real-time Campaign Data
  • Collect real-time Conversion Statistics

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Managed PLUS (Ongoing) Analytics

Starting at $500.00 / month

Supercharged Analytics & Strategy

Includes ALL the features of Managed Analytics plus:

  • Proactive internal monthly review of all site statistics and key performance indicators.
  • Prepare and deliver a Quarterly analytics summary report.
  • Provide insights, recommendations and go-forward marketing assessments.
  • Analytics training to help you better understand your analytics and key performance indicators.
  • Ongoing tag management, filters and event tracking based on marketing objectives.
  • Incorporation of a wide variety of analytics services, testing and optimization services.

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How will you take my site to the NEXT LEVEL?

We have an experienced team of web analytics consultants whose only goal is to help you make clearer, faster business decisions. We collaborate with you to learn about your business and where the future of your business lies. Through this understanding, we support the growth of your business, utilizing data and tools to develop empowering data-driven solutions to take your business to the next level.

Here is a high level outline of the process:

Web Site Audit

  • Identify basic problems with your existing website
  • Identify strengths and weaknesses in your site from structural errors to messaging inconsistencies
  • Identify opportunities and threats that exist from competitors and other outside forces
  • Develop a prioritized scorecard that will be used to systematically build upon or resolve the identified strengths, weaknesses, opportunities and threats
  • Provide recommendations and clear vision for go-forward resolution and execution

If your website isn’t properly built – or hasn’t been configured to allow proper reporting on your marketing channels – the data being collected will be inaccurate and leading to inaccurate conclusions.  The Web Site Audit will make sure you’re website is set up, configured and optimized to receive actionable business insights from your data from both a web analytics and mobile analytics perspective.

Baseline analysis of your current website metrics

Once the foundation is in place, we will spend approximately 90 days conducting an initial baseline analysis of your data metrics and begin building our understanding of your current analytics trends.  We will conduct this analysis across all your digital platforms, such as desktop, mobile and apps and ultimately use this information to measure the performance of all our ongoing Next Level marketing campaigns and go-forward marketing strategy.

Next Level Strategy

We will work closely with you and your team to determine the best tools and implementation to accurately measure performance of Next Level web features and enhancements.  We will optimize and implement a wide variety of testing, optimization and automation efforts based on the revenue attribution for each marketing channel to  enrich data collection and intelligence across your entire online marketing platform.

We will analyse the data, develop insights and build new marketing strategy that can be quickly and efficiently implemented, executed and measured for results.  This process will continue in ongoing marketing cycles that will evolve into more sophisticated events.

Understanding how your customers are using your website plays a critical role in planning any modern online marketing campaign.

Some of the services we can incorporate into our Next Level Analytics service:

A/B Testing
A/B testing (also known as split testing ) is a method of comparing two versions of a web page or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
Account Based Marketing
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
Bounce Rate Calculation
Bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website. For example, if the homepage of a website receives 1,000 visitors over the course of a month, and 500 of those visitors leave the site after viewing the homepage without proceeding to any other pages, the bounce rate of the homepage is 50%.
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
Experience Optimization
Experience Optimization (EXO) is the ongoing process of understanding your customers and providing the best possible experience for them across all touchpoints. EXO allows businesses to improve the experiences of their customers through controlled experimentation and dynamic experience delivery.
Landing Page Optimization
Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.
Lead Generation
Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor’s contact information (called a “lead”) via a web form.
Marketing Automation
Marketing automation (MA) is a term used to describe the replacement of repetitive manual marketing processes and tasks with solutions that are automated, especially in regards to e-mail marketing. Marketing automation nurtures sales prospects with personalized content that is designed to convert them into customers.
Multivariate Testing
Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations.
Visitor Segmentation
Visitor segmentation is the process of dividing your visitors to your website, viewers of digital ads, marketing email recipients, etc. based on a specific criteria, such as demographics or user behavior.
Usability Testing
Usability testing is a method of evaluating a website’s readiness for release by testing it with users who are part of the target audience. Usability tests evaluate the overall user experience by measuring the relative ease with which users can finish a set of tasks that a typical user of the website would need to accomplish.
Web Site Optimization
Website optimization is the process of using controlled experimentation to improve a website’s ability to drive business goals. To improve the performance of their website, website owners implement A/B testing to experiment with variations on pages of their website to determine which changes will ultimately result in more conversions

Ready to take the next step?

If you’re ready to learn more about partnering with us to improve your online business foundation, we are ready to help!

Give us a call at (301) 893-4142, contact us online using the form on this page, or start a conversation with one of our representatives using the Live Chat button on the lower right corner of the screen and we can get started.  The process is easy, we will take very good care of you along the way…and you will definitely be pleased and most likely surprised by the results!