OUR APPROACH

We are not a develop-and-disappear web design firm. We know that developing a website takes time and a lot of effort. Whether you are seeking a small-scale promotional website, a large-scale interactive e-commerce website, or a full-blown enterprise-level website with robust content management, designing competitive, high-impact websites is our specialty.

  • , Our Approach
  • , Our Approach
  • , Our Approach
  • , Our Approach
  • , Our Approach
  • , Our Approach

Tailored solutions, EPIC support

Online success just doesn’t happen, it is the result of the careful execution of a methodology or process. 

We won’t just sell you an off the shelf package. We offer a personalized, cost-effective service, with service level agreements tailored to your needs. Although each project is different, estimates are created based on your business goals, with service level agreements (SLA’s) tailored to your needs. We encourage all our hosting customers to visit our data center to see the facilities we offer. We take the headache out of design, development and hosting so you can get on with delivering your business. You get fast responses and a resolution from our Support team – every call goes straight to an engineer, 24/7, 365 days a year

OUR APPROACH

Our approach follows the following process which can be modified to fit a smaller project by reducing the amount of effort spent on various steps. 

Business Discovery: We begin by listening, making sure that we understand the challenges and opportunities, audience, industry, brand, business, and your goals online. For a smaller project, the “Discovery” process can involve just one simple phone call with the client to learn about their brand and goals. For a more complex project, “Discovery” can involve several all-day meetings.

Strategic Planning: Developing a strategy to reach your target audiences and drive conversions. Budget, schedule, team, sitemaps,  and wireframes make sure the best user experience is provided. For a smaller project, the “Strategy” process can be accomplished by creating a short document that addresses a holistic strategy or for larger websites it can involve weeks of market research to define your target audiences, analyze your competition and recommend communication channels. Each step in this process is flexible and can be modified to fit a target project’s budget and requirements.

Design & Style: We integrate your brand and messaging into the new look and feel of your site, designing all graphics and page layouts. Depending on your goals and vision, this may also include a separate design for mobile browsers or apps. We do not depend on templated layouts, or just pasting in content. Based on our experience, no two businesses are exactly the same and so no two sites should be exactly the same either. 

Development & Integration: This includes hosting setup, database setup, application design and programming, testing, testing and more testing, technical project management. We integrate SEO, plugins and third-party apps to meet your project goals. We’re dedicated to delivering flexible, competitively priced and reliable cloud hosting solutions to all our customers.

Site Launch: We launch your project and test and re retest to make sure your site performance is maximized.

Site Maintenance and Marketing: Planning and executing post-launch activities and determining a maintenance plan is a part of making sure your sites doesn’t just launch at it’s best – but continues to perform. We train you on how your CMS (content management system) works and how to make simple updates. Developing a consistent and frequent marketing strategy is an important business website success factor.  This can include social media marketing, on and off-page SEO, search engine marketing, content marketing, email marketing, and site analytic reports.

PROJECT KICKOFF

Once your contract starts, we’ll appoint a dedicated Account Manager to develop a project plan with you, outlining clear objectives, deliverables, and time frames and developing a tailored roadmap that matches the needs of your growing business. We offer ongoing monitoring as part of our project management process so we can help you plan for projected fluctuations in demand or growth. And of course, it’s all backed by unlimited technical support from our Support team. [link to support or team page]

Our web design methodology is based on more than 15 years of experience, starting with a website we did for the Federal Communications Commission in 2000. Our methodology has evolved over time into a streamlined and flexible process that can be adapted to any website development project, regardless of size and complexity.

Please note that all of these tasks require Project Management time. A website development project without a decent Project Manager is doomed to failure. The Project Manager is the primary point of contact with the client and our internal team. We have found that between 15% and 30% of a project budget and time ends up being project management hours.

We are not a develop-and-disappear web design firm. We know that developing a website takes time and a lot of effort. Whether you are seeking a small-scale promotional website, a large-scale interactive e-commerce website, or a full-blown enterprise-level website with robust content management, designing competitive, high-impact websites is our speciality.

We will work with you to understand your needs, goals,  and vision to create a website that best represents you. Call us today at (301) 399-3900 or complete and submit the form below for a free consultation.

, Our Approach
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