What is Paid Search (PPC)?
The competition in the internet marketing industry for keywords is tough and big entrepreneurs tend to dominate the market. Competition with these big shots in terms of SEO could be near to impossible without the internet marketing model of PPC.
PPC stands for pay-per-click, a model in which advertisers pay a fee each time one of their ads is clicked.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to essentially bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Every time your ad is clicked, it sends a visitor to your website, and you have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth exponentially more than what you initially pay for it.
For example, if you pay $6 for a click and one of those clicks results in a customer spending $250 on your site, the PPC model is working correctly.
In addition to the lucrative financial benefits of Google’s paid marketing program (PPC), Google offers powerful insight into your audience and website visitors by providing in-depth analytics including:
- Detailed visitor demographic data and how the behavior of certain types of users can be tracked against “typical” visitors
- How your traffic aligns with your goals, and how visitors actually progress through sales funnels
- Conversion paths, and the (often convoluted) route that visitors take from first action to conversion
- Unusual traffic patterns and the underlying reasons for sudden shifts
- How traffic trends compare to previous time periods
With a powerful tool comes the need for a fair amount of knowlege-based management and engagement by SEO professionals.
Analytic Design offers extensive management of your company’s paid marketing programs (Google Ads, etc.) by a team of experienced Google analytics and SEO professionals.
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While it takes your recipients much more time to go through a plain text email, it takes only a single second to mentally process a visual one.In email marketing, there will always be a debate over whether or not plain text emails are better than HTML emails or the other way around, but there’s no debate over the effectiveness of a visually-enriched email marketing template.
At Analytic Design, we’ll take care of all your email marketing tasks for you. We’ll manage your campaigns, ensure that your email content is engaging, and create a sales funnel that encourages users to visit your site and make purchases.
Email marketing is a way of reaching many potential customers and influential connections at one time. The goal is to persuade them to do business with you, purchase your products, etc.With the rise of social media, it may seem surprising to some that email still has the largest outreach, however, there are approximately 4.9 billion email accounts as per a report published in 2017 – that is more than active Facebook (1 billion) and Twitter (225 million) accounts combined!
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If you’re ready to learn more about how a website redesign can improve your business and fit into your budget, we are ready to help!
Give us a call at (301) 399-3900, contact us online using the form on this page, or start a conversation with one of our representatives using the Live Chat button on the lower right corner of the screen and we can get started. The process is easy, we will take very good care of you along the way…and you will definitely be pleased and most likely surprised by the results!