Site visitors form an opinion about your website in as little as 50 milliseconds. That’s faster than the blink of an eye.
What’s more, the first thing site visitors see when they land on your homepage is the large rectangular area in the top half to two-thirds of their screens. Not only is it the first thing they see, it’s where viewers focus roughly 80% of their attention.
This area represents your make-or-break opportunity to either captivate your visitors’ attention in an instant, or let them wander off elsewhere on the Web. What you feature in this space is the most decisive factor on your entire website for successful engagement and conversion. Hence the name “hero image” for the all-important picture you display in this position.
The success of your business depends on how efficiently you engage new visitors and nurture them into clients. With so little time to make your first impression count, your hero image needs to be 100% optimized for conversion.
Jason Bach of ADMDS and Ziad, Rob and Mason of Design in DC, all experts in optimizing web design for user engagement and conversion, will guide you step by step through the latest techniques, technologies, and best practices you can use to engage more site visitors and convert them into clients and customers.