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Structured data SEO is an ever-evolving science, experts are always looking for ways to master the search engine algorithms, and once they master it, there’s something new to learn.

The concept of structured microdata has been around for a while, but few websites benefit from it.  

What is Microdata?

Microdata is a form of structured data, which helps search engine crawlers to interpret the content of a website. It is a coded language specially designed to make the search engine understand the information on a page.

Microdata labels small information chunks so that the search engine can read it. The labels say, “Hey Google! This piece of information is the name, or this chunk is the place, or the date published,” etc.

How Does Microdata Affect SEO?

The significance of using keywords (metadata) in the text of a web page is decreasing. That means only keyword optimization will not increase your search engine ranking. Now search engines give more importance to Microdata, as it helps search engines to produce more relevant search results.

Microdata highlights the valuable information about your website to make it easier for search engines to find. It’s like cataloging information in a library.

So, while metadata improves your clickthrough rate, microdata is actually what improves your search engine ranking.

Using Microdata for SEO

There are a number of benefits of using microdata. It gives the search engine crawlers labeled chunks of content, it also helps a search engine to evaluate how a site should be indexed and ranked on the algorithm.

Microdata also creates rich snippets of your website (rich snippets are the displays of important information on the search page under your website). This makes your website more likely to be clicked on.

What Information is Labeled with Microdata?

You can get a list of categories that can be labeled on the Schema.org website. The most amazing aspect is that all three major search engines, Google, Yahoo, and Bing can understand this language.

Google specifically gives higher ranking to websites using microdata. It is also proved by evidence that structured data can tie your website to GooglePlus.

Who Benefits from Microdata Integration?

All businesses can benefit greatly from microdata integration in the coding of their website to generate traffic, but small businesses, local shops, online entrepreneurs, restaurants, etc. can especially benefit from using microdata.

Can I Integrate Microdata for my Website by Myself?

Integrating microdata is not rocket science. If you have a little bit of HTML coding, you can easily learn the language and do it yourself.

Login to schema.org and get a list of tags that you can use. You can easily add those tags to your web content.

To check whether your microdata integration is good enough, test your website by Google’s Structured Data Testing Tool. The results will show you how a search engine views your website.

If this sounds complicated you can hire an SEO expert to handle on-page, off-page and technical SEO for your website.


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If you not sure why your website is not performing, you have no traffic or the traffic that you do have doesn’t turn into sales we can help. We offer a free website audit report and conversation to explain what we see. This is NOT a sales call!! but we are always happy to work with you in the future. Book Your Free Audit Here

About Tanya

Tanya Amaya is well-known for her strategic imagination in aligning business goals with creative strategy and expression and has successfully led brand design, search engine optimization and marketing engagements for a variety of clients.

Her experience runs across a variety of industries—including international development, career development, litigation, technology, healthcare, retail, consumer products and professional services provided globally.

She teaches social media, search engine optimization and lead generation workshops through SCORE and events.

Committed to elegant solutions based on analytics and powerfully simple communications, her areas of expertise include sustainable design solutions, logo design, integrated brand identity systems, brand design and strategy, print design, web design, digital media strategy, site architecture, and site marketing.

About Analytic Design

Founded by Tanya Amaya, a Washington, DC creative strategy veteran, Analytic Design is a privately held, full-service strategic design firm. We operate under an optimized consultant model that has proven for years over many client engagements to be scalable, flexible, and cost-effective.

We have three pillars of expertise and services: Strategic Branding based on marketing goals, Website/Application Design and Development, and Technical/IT support.

We have been helping clients create more authentic, compelling, differentiating, and relevant brand strategies, brand identities, content strategies and assets, websites, and marketing campaigns since we were founded and, for many of us, well before that.

We’ve enabled clients ranging from multi-million-dollar global enterprises to entrepreneurial small businesses to more effectively express their services and benefits, expand market perceptions, optimize competitiveness, continually improve marketing metrics, and increase market share.

Our consistent successes for clients tie directly to the quality and experience of our team, our approach to serving clients, as well as our creative, technical, and management capabilities.

Analytic Design is a Certified Small, Women-Owned Business.