Schema Markup is one of the most result-oriented forms of structured data SEO. Though it has been around since 1998, it is still widely used today.
What is Schema Markup?
Schema markup is a form of structured data SEO, it is a code language that you integrate with your webpage’s source code.
It helps search engines to understand the information provided on the webpage.
The schema markup breaks information into small pieces and labels it with codes to enable the search engine to read.
The process is manual; therefore, it is difficult to do for large websites, but it can benefit small businesses with small websites to a great extent.
Schema.org is a project that has developed a coded language, readable by all major search engines including Google, Yahoo!, Bing, and some Russian search engines.
With the help of schema.org, you can use the schema markup generator to optimize your website. The schema microdata tagging also help search engines produce more relevant search results, so the searcher can get the most related information.
You can check your standing on schema markup by using the free Structured data testing tool.
Optimize your Website Using Schema Markup
To optimize you’re the website of your small business, you need to follow these simple steps:
Step 1: Using Google’s Structured Data Markup Helper
To integrate schema microdata to the HTML coding of your website, you can take help of the amazing Google tool, Google’s structured data markup helper enables you to Markup easily.
When you open the tools, you are required to select the type of data you want to markup. Select the type of data and paste the URL of the website in the search bar.
Step 2: Data Tagging
To start tagging, you need to select data from the page that will appear in the right panel of the schema markup generator tool and add tags from the left panel on the tool.
Just highlight content from the right panel and tag them in the “My Data Items” panel.
Step 3: Create the HTML
After you get done with tagging, you can use the schema markup generator tool to “Create HTML”. This will generate the HTML of the schema microdata integrated pages.
Step 4: Integrating the Schema to a Web Page
Now the Schema markup generator tool will highlight the HTML that needs to be added to the source code of your website. Download the HTML file, and then copy/paste it to your website code.
Step 5: Testing
Now you can test the schema markup for your website by using “The Structured data testing Tool”. It will help you see your webpage through the eyes of a search engine.
You will get an option to choose between posting HTML or copy-pasting the code snippet. Click on the “Run test” button to see how the recently added Schema markup will appear in search results.
You should know that to get the maximum benefit from schema you need to break content into small phrases and tag as much as you can. You should make markups for all the important content on your webpage.
It sure does take time, but it is totally worth the results—especially for small businesses.
We can help you for free!
If you not sure why your website is not performing, you have no traffic or the traffic that you do have doesn’t turn into sales we can help. We offer a free website audit report and conversation to explain what we see. This is NOT a sales call!! but we are always happy to work with you in the future. Book Your Free Audit Here
Tanya Amaya is well-known for her strategic imagination in aligning business goals with creative strategy and expression and has successfully led brand design, search engine optimization and marketing engagements for a variety of clients.
Her experience runs across a variety of industries—including international development, career development, litigation, technology, healthcare, retail, consumer products and professional services provided globally.
She teaches social media, search engine optimization and lead generation workshops through SCORE and events.
Committed to elegant solutions based on analytics and powerfully simple communications, her areas of expertise include sustainable design solutions, logo design, integrated brand identity systems, brand design and strategy, print design, web design, digital media strategy, site architecture, and site marketing.
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Founded by Tanya Amaya, a Washington, DC creative strategy veteran, Analytic Design is a privately held, full-service strategic design firm. We operate under an optimized consultant model that has proven for years over many client engagements to be scalable, flexible, and cost-effective.
We have three pillars of expertise and services: Strategic Branding based on marketing goals, Website/Application Design and Development, and Technical/IT support.
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