Marketing is an ever-growing field and only entrepreneurs keeping up with the change can maintain their position in the online market.
It is important to keep track of the progress your website is making, or in some cases, not making. Meet web development best practices by regularly evaluating, upgrading, and checking for these 10 website mistakes:
1. No Blogs
The number 1 mistake you can make is not taking advantage of having a blog. Blogging is the fastest, most effective, and cheapest way to advertise your brand and business.
You can hire a blogger to build your brand image through posting updates, product launches, and reviews, etc.
2. You Don’t Have a Content Strategy
Before you even begin designing your website, design your content strategy. You should have a plan for when, why, who, and how you will engage with your audience.
Get to know your target audience and then try to capture their attention through your content.
3. You Lack an SEO Strategy
Your chances of being clicked increases by 75% if your website ends up on the first page in a search. That means the success of your website is hugely dependent on the application of SEO techniques.
You can hire an SEO specialist to optimize your website to drive long term organic traffic to your website.
Organic Traffic: Organic traffic refers to the traffic you receive from visitors who find your website after using a search engine like Google, not after being “referred” by any other website.
4. Incomplete Social Media Strategy:
Social media is the bazaar of modern day, so if you don’t have a social media presence, you are forfeiting an opportunity to market your products and establish your brand. The marketing tool of social media is virtually free! So, it serves as the go-to strategy for small businesses, as they have less capital for an initial investment.
Link back the content on your social media to your website to generate organic traffic.
5. You Don’t Have a Conversion Strategy
The purpose of your website is to convert clicks into customers, and your conversion rate depends upon how engaging your content is. Your content should be persuasive enough to persuade customers to take action.
6. Your Website Isn’t Responsive
Include a chatbot to your website! Providing a feature that instantly answers users’ questions improves your website’s UX, and an informed user is a happy user. If your website cannot properly inform a user, you might lose some prospective customers.
7. You Can’t Update Your Own Website
Learn to manage and use a content management system to update your website regularly. Managing your own website is one of the cheapest ways to run a website. The easiest content management system out there by far is WordPress. Check out our tutorials on building your own website through WordPress.
8. You Don’t Measure the Analytics of Your Website
If you don’t check the analytics of your website, how will you ever gain the insight necessary to properly engage your customers? You won’t be able to judge the strong and weak points of your website either.
Track the following analytics:
- Volume of traffic you are attracting
- Traffic sources
- Most liked content
- Top pages
- Time spent on pages by users
9. You Don’t Have an Updated or Appropriate E-Commerce Platform
Selling something through e-commerce websites is a fantastic way to manage sales and get analytics too. Also, it makes the process of selling, delivery, payment, and shipping easy to manage for you.
10. You Don’t Update Your Website’s Visuals Frequently
We can’t stress enough on the importance of periodically refreshing and updating your website. Constantly improving the design and layout gives it a fresh look and instills trust in your visitors by establishing your commitment to staying updated and modern.
We can help you for free!
If you not sure why your website is not performing, you have no traffic or the traffic that you do have doesn’t turn into sales we can help. We offer a free website audit report and conversation to explain what we see.
This is NOT a sales call!! but we are always happy to work with you in the future. Book Your Free Audit Here
Tanya Amaya is well-known for her strategic imagination in aligning business goals with creative strategy and expression and has successfully led brand design, search engine optimization and marketing engagements for a variety of clients.
Her experience runs across a variety of industries—including international development, career development, litigation, technology, healthcare, retail, consumer products and professional services provided globally.
She teaches social media, search engine optimization and lead generation workshops through SCORE and events.
Committed to elegant solutions based on analytics and powerfully simple communications, her areas of expertise include sustainable design solutions, logo design, integrated brand identity systems, brand design and strategy, print design, web development best practices, digital media strategy, site architecture, and site marketing.
About Analytic Design
Founded by Tanya Amaya, a Washington, DC creative strategy veteran, Analytic Design is a privately held, full-service strategic design firm. We operate under an optimized consultant model that has proven for years over many client engagements to be scalable, flexible, and cost-effective.
We have three pillars of expertise and services: Strategic Branding based on marketing goals, Website/Application Design and Development, and Technical/IT support.
We have been helping clients create more authentic, compelling, differentiating, and relevant brand strategies, brand identities, content strategies and assets, websites, and marketing campaigns since we were founded and, for many of us, well before that.
We’ve enabled clients ranging from multi-million-dollar global enterprises to entrepreneurial small businesses to more effectively express their services and benefits, expand market perceptions, optimize competitiveness, continually improve marketing metrics, and increase market share.
Our consistent successes for clients tie directly to the quality and experience of our team, our approach to serving clients, as well as our creative, technical, and management capabilities.
Analytic Design is a Certified Small, Women-Owned Business.