From the crowded bazaars of the ancient past to the digital marketplaces of today’s world, the advertisers are always competing for customers attention. And that makes sense, right?
The ultimate goal of a businessperson is to make a sale.
So, what are the steps that you should take as a solopreneur to make your website stand out among the crowd? You can start with being unique.
Find your Passion
Being a solopreneur, you will be putting up a one-man show and that requires a lot of courage, energy, and resilience. Therefore, before you embark on the journey of entrepreneurship look within yourself to find your true purpose.
Build on ideas, actions, and products that truly motivate and inspire you.
Explore Different Facets of your Idea
Your idea should be marketable. This doesn’t mean you should do only what is marketable and trending. It means that you have to do some deep exploring of your idea to find its marketable component.
Especially for small business owners, it is so important to stand out. For instance, if you run a food supply business, market the homemade aspect. Figure out what will make your business different from all the others in your industry. What will make you stand out?
Market your Idea
There are two aspects of marketing a small business, advertising your products and building a brand. Brand is a comprehensive word for the overall experience a customer gets when dealing with your business.
While marketing individual products is important too, what’s even more important is establishing your brand identity, so that your customers come back to you for the connection and comfort they feel.
Use Social Media for Campaigning
Use the power of social media to generate more traffic towards your website. Make an emotional connection with your customers, instead of making your campaign money-centric, make it customer-centric.
Use catchy phrases and visuals to attract and engage people with your brand.
Commit to Learning New Techniques
Familiarize yourself with the search engine algorithms, learn SEO and link-building techniques to optimize your website. Learn how to use paid and organic search in combination to generate maximum traffic.
Focus on Networking
Practiced by salespeople and entrepreneurs for generations, making connections is the tried and true method of increasing your influence. Run an active social media page, include live chat on your website and run a personalized email campaign.
The ability to instantly connect with people is an asset. If you are not blessed with this skill, you can always learn it! (Or hire a marketing person to do networking for you.)
Connect with your Target Audience
Don’t try to engage with a customer for making just one sale! Your goal is to make a connection and try to win the customer’s loyalty.
Focus on establishing customer relationships. Build your brand image around the solutions you provide.
Work for a Cause
Attach your business with a cause, it could be charity work or an awareness campaign. Do so because it is your responsibility to give back to society.
Passion is really the motivation behind everything we do, from launching a business to establishing a brand. Passion takes you to places you never imagined going.
So, yes! You can drive your website with a passion to become a brand.
We can help you for free!
If you not sure why your website is not performing, you have no traffic or the traffic that you do have doesn’t turn into sales we can help. We offer a free website audit report and conversation to explain what we see. This is NOT a sales call!! but we are always happy to work with you in the future. Book Your Free Audit Here
Tanya Amaya is well-known for her strategic imagination in aligning business goals with creative strategy and expression and has successfully led brand design, search engine optimization and marketing engagements for a variety of clients.
Her experience runs across a variety of industries—including international development, career development, litigation, technology, healthcare, retail, consumer products and professional services provided globally.
She teaches social media, search engine optimization and lead generation workshops through SCORE and events.
Committed to elegant solutions based on analytics and powerfully simple communications, her areas of expertise include sustainable design solutions, logo design, integrated brand identity systems, brand design and strategy, print design, web design, digital media strategy, site architecture, and site marketing.
About Analytic Design
Founded by Tanya Amaya, a Washington, DC creative strategy veteran, Analytic Design is a privately held, full-service strategic design firm. We operate under an optimized consultant model that has proven for years over many client engagements to be scalable, flexible, and cost-effective.
We have three pillars of expertise and services: Strategic Branding based on marketing goals, Website/Application Design and Development, and Technical/IT support.
We have been helping clients create more authentic, compelling, differentiating, and relevant brand strategies, brand identities, content strategies and assets, websites, and marketing campaigns since we were founded and, for many of us, well before that.
We’ve enabled clients ranging from multi-million-dollar global enterprises to entrepreneurial small businesses to more effectively express their services and benefits, expand market perceptions, optimize competitiveness, continually improve marketing metrics, and increase market share.
Our consistent successes for clients tie directly to the quality and experience of our team, our approach to serving clients, as well as our creative, technical, and management capabilities.
Analytic Design is a Certified Small, Women-Owned Business.