Your site is an INVESTMENT, not a PURCHASE
Your website is often your biggest digital marketing asset. As the result, when business owners look at their website as a purchase, ongoing website maintenance often seems “extra” or “a hard sell” when in reality, taking care of this asset is critical to ensuring a positive return on your investment.
When you look at your website as an investment, you’ll be able to see what’s working, what isn’t, and how you can turn things around to make it more effective. The ultimate goal of your website is to generate some type of growth for your business, and without ongoing maintenance, you’ll never learn how to maximize that growth.
Ongoing website maintenance focuses on the data to make sure your website is performing to the best of its ability and providing the results you need. Your website should become the center of your digital marketing strategy and making sure it’s continually delivering business success will empower you to grow your business.
Ultimately, your website needs to be looked at as an investment, not a purchase. This way, you maintain the mindset that you must actively work to make it better rather than simply accepting the initial value a purchase provides.
Set Your New Website Apart
Do you need help keeping your site fresh and updated?
Start a Live Chat Session
Have questions about an upcoming project? Start a Live Chat with our team by clicking the button below or from any page on our website using Live Chat icon in the lower right hand corner of the page.
Let’s talk about how we can help maintain your site!
Submit the request form below and someone from our Analytics team will reach out to you IMMEDIATELY and show you how a properly maintained website can dramatically improve the visibility of your business and fit into your budget.
Set a meeting with us!
Select a time from the options below to set a meeting now. You can meet our team, discuss the goals you have for your website and get your questions answered on the spot.
Ongoing website maintenance drives growth
The purpose of ongoing site maintenance is to ensure that your site always looks its best, functions perfectly, continues to deliver the correct message and most importantly drives the growth of your business. Here are a few reasons how this happens:
One of the hardest parts about marketing is getting a full understanding of your target audience. Ongoing maintenance allows you to dive into the analytics and understand how your audience is using your site. Understanding these patterns and making changes based on the data will help you create a more effective site that’s tailored for your specific audience.
Continually keeping up with your site makes sure that both your content and design are fresh and modern. The last thing you want to do is drive potential customers away because your site looks outdated or doesn’t clearly explain what you do. Therefore, routine maintenance will ensure your site always looks and performs its best.
Search engines now use your site speed as one factor to determine organic site rank. Not only that, statistics show when your site takes more than 5 seconds to load, the chance of users bouncing from your site skyrocket to 90%!
Optimizing site files and compressing the size of your visual assets can dramatically improve site speed, help you rank better, and keep users from bouncing. Often, as sites are updated and managed in-house, things like compression and optimization are overlooked and over time they begin to diminish site speed.
As you launch a new website and make changes to it, it’s important to make sure that it works properly. This could be making sure links aren’t broken and that your site works across different web browsers. This is more on the technical side of website maintenance, but without it, your site could fail to work properly for your users causing them to go to your competitors.
Proper functionality lies in the coding of your website and you most likely don’t have the time to sit down and read through hundreds of lines of code to find a semi-colon that should be a colon. Unfortunately, that can cause a world of problems for your site, and making sure your code is clean and consistent with the ongoing changes is essential to running a peak performing website.
Content & Graphics Maintenance
Your website is often the first impression you will make on your customers, so a well-maintained site is essential to attract and keep them engaged. Do you have news or events on your site? Keeping that information current is critical to making your company feel cutting edge and involved in your industry.
Whether you are blogging or selling products online, we help generate compelling content and graphics to keep visitors coming back to your website and building a relationship with your brand. If new products are introduced to inventory all the time, you cannot run the risk of damaging that first impression by not having current information. No time to blog on a regular basis? We can provide weekly or monthly blog posts based on approved topics of your choice.
Ongoing website maintenance focuses on the data to make sure your website is performing to the best of its ability and providing the results you need.
Ready to take the next step?
If you’re ready to learn more about how a properly maintained website can dramatically improve the visibility of your business and fit into your budget, we are ready to help!
Give us a call at (240) 399-3900, contact us online using the form on this page, or start a conversation with one of our representatives using the Live Chat button on the lower right corner of the screen and we can get started. The process is easy, we will take very good care of you along the way…and you will definitely be pleased and most likely surprised by the results!