Today, the use of websites and internet browsers in our daily lives is more prevalent than ever. Online websites have changed the way we shop, research companies, and browse services. As consumers use the internet more and more, advertisers and web-designers are beginning to pay attention to how visitors experience a website, and how their experience can transform them from a visitor to a customer.
What is User Experience (UX) Design?
While UX Design is usually associated with graphic design, UX Design goes far beyond “the look” of a product. It primarily focuses on “the feel” of a product, i.e. how a user experiences and interacts with a digital interface, such as a website. UX Design involves aspects such as branding, usability, and function.
Why does User Experience Matter?
To explain the importance of user experience, let’s use an analogy. Suppose you’re walking down the street, looking for a flower shop to purchase from. One shop has their blinds down and a dingy sign, while the other has large, clean windows with an abundance of floral arrangements displayed. Which shop would you choose from?
The answer is obvious, but, unfortunately, many business owners don’t realize that their website is the digital equivalence of this scenario.
When potential customers browse the web for a certain product or service, fully functional and visually-sound websites that clearly consider the user’s experience will attract them and keep them fully engaged and interested.
At Analytic Design, we specialize in building functional websites that make it easy for users to quickly find exactly what they’re looking for when they arrive at your site and then convert them into paying customers. Our designers, developers and support staff have a collective twenty years of experience and technical expertise in the marketing, analytics, design and programming arenas, which gives Analytic Design a competitive edge to help you strategize more effectively.