Missing images and broken links are two of the fastest ways to chase visitors and potential customers off your website. What’s worse, if you give potential clients a reason to visit a competitor’s website, they may never come back to yours.
Broken images and links annoy Google, too. The more problems they find on your website, the more your site’s authority rating will be negatively affected, and the lower your site will sink in search rankings. And just as potential customers may leave your site to look elsewhere for what they want, when search bots find too many broken links, they too divert traffic to other websites.
Sometimes troubleshooting missing images and broken links just come down to common sense and a few simple best practices. Other times, however, the cause may run server deep. When the stakes are so high, you need to evaluate every possible solution to keep potential clients on your website.
Tanya and Dimitrios of ADMDS as experienced professionals in website optimization and customer engagement, guide you step by step through both the basic — and the not-so-basic — strategies and best practices you can use to banish broken images and links from your website forever.