COMPETITIVE INTELLIGENCE: COMPETITOR ANALYSIS
Learn important information about your competitors in order to put your business and website two steps ahead through competitive intelligence!
What is a Competitor Analysis?
Competitive intelligence, or research is a field of strategic research that specializes in the collection and analysis of information about rival companies, or companies that target a similar audience or sell a similar product/service.
A competitor analysis is an essential tactic for finding out what your competitors are doing and whether they pose a threat to your financial well-being and business’ success.
Your potential competitors are categorized by placing them into groups based on how directly they compete for a share of your targeted customer’s dollar.
For each competitor or strategic group, data like their product or service, profitability, growth pattern, marketing objectives, past strategies, strengths, weaknesses, and size (in sales) all factor into our competitor analysis report.
Analytic Design offers an opportunity for establishing an edge over large competitors by analyzing their content (blogs, videos, webinars, podcasts, guides), SEO structure, social media activity/integration, and lapses in strategy. This competitive intelligence information allows you to better understand and compete with businesses within your niche.
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Our Managed Analytics platform measures the activity and behavior on your website and then we can use this data to measure and benchmark site performance, review key performance indicators, and provide custom analysis of your data and assist with the pages that suffer from low conversion rates as well as provide detailed assessments of page quality, strengths and weaknesses..
Understanding how your customers are using your website plays a critical role in planning any modern online marketing campaign. Having a properly managed ongoing analytics implementation will help you gather important insights and intelligence about your online visitors that you can use to make better informed decisions to improve your website’s performance and return on investment.
Local and Organic search visibility take into consideration no just search engines – but social networking, online news media preferences, online influencers and more while catering to your customers’ needs. Increasing your online visibility will put your brand in front of the right audience at the right point in their purchasing journey and lead to improved conversion.
What is Search Engine Optimization (SEO)?
SEO (Search Engine Optimization) is the marketing process to increase visibility within search engine results, specifically for the purpose of obtaining more website traffic.
When it comes to SEO, there are three primary entities involved in the process: there’s you, the search engine, and the searcher. If you have an article about how to make chocolate cake, you want the search engine (which is usually Google) to show it as a top result to anyone who searches for the phrase “chocolate cake.”
How do I know if it’s time to modernize my WordPress site?
This can be a difficult question to answer for many reasons. It is often the most difficult for a website owner to see or understand when the time has come to freshen things up with their website. Many times, a web site owner will look at their website and see that it works, the message is clear, the content makes sense, the products and services are accurate, yet its not doing five or six other things that are critical to the business. So the answer isn’t always clear or obvious. With this in mind, we have put together 10 questions we like to use when we are attempting to determine if it’s time for a site to be modernized. Have a look and be honest about it.
Top 10 Questions to determine if your site needs to be modernized:
- Is my website converting visitors into customers?
- Do my customers give positive feedback or make positive comments about the website?
- Is my website making my business and/or staff more efficient at their job?
- Is the content on my website still accurate and delivering the correct message?
- How does my website look compared to the websites of my five largest competitors?
- Does my website properly reflect my brand, logo, colors, style?
- Is it easy to find products, services and other information on my website?
- Is there any analytics data being collected from the people who visit my website?
- Is any analytics data being processed, reviewed or managed in any meaningful way?
- Is the speed and performance of my website acceptable or deterring potential customers.
As we mentioned, these can often be difficult questions to completely answer objectively. It’s often good to get a second opinion from others in the company or related to your business. However, once you get through the list and have the answers, it should be clear whether or not it’s time for your site to be redesigned and modernized.
“It is often the most difficult for a website owner to see or understand when the time has come to freshen things up with their website.”
My web site is in need of being redesigned and modernized, now what?
When you’re ready to have your site modernized, there are many more questions that will need to be answered regarding your site, your business and your goals. To help you get started, consider these three things that will be vital to the process
- What are the goals and objectives for you site?
- What is the message you are looking to convey to the prospective and existing customers who visit your site?
- How can your site be used to make your business more efficient?
These three things are typically at the heart of any conversation related to redesign and modernization. If you have a strong sense of how you want these three questions to be answered, then you are ready to take the next step.
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If you’re ready to learn more about partnering with us to improve your online business foundation, we are ready to help!
Give us a call at (301) 893-4142, contact us online using the form on this page, or start a conversation with one of our representatives using the Live Chat button on the lower right corner of the screen and we can get started. The process is easy, we will take very good care of you along the way…and you will definitely be pleased and most likely surprised by the results!