What is Search Engine Optimization (SEO)?
SEO (Search Engine Optimization) is the marketing process to increase visibility within search engine results, specifically for the purpose of obtaining more website traffic.
When it comes to SEO, there are three primary entities involved in the process: there’s you, the search engine, and the searcher. If you have an article about how to make chocolate cake, you want the search engine (which is usually Google) to show it as a top result to anyone who searches for the phrase “chocolate cake.”
The vast majority of online interactions begin with a search engine, and nearly 75% of searchers start their searches on Google.
Combine that with the fact that the first five results on Google get 67% of all clicks, and it’s easier to understand why search engine optimization is vital to the success of your website.
Research has shown that websites on the first page of Google receive almost 95% of clicks, and studies also show that results that appear higher up the page receive an increased click-through rate (CTR), and generally more traffic.
With our SEO audit services, Analytic Design can provide your business with a better insight into your website’s SEO rankings, individual pages, and overall traffic, which encourages improved performance and better rank in the SERPs (search engine results pages).
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Our Managed Analytics platform measures the activity and behavior on your website and then we can use this data to measure and benchmark site performance, review key performance indicators, and provide custom analysis of your data and assist with the pages that suffer from low conversion rates as well as provide detailed assessments of page quality, strengths and weaknesses..
Understanding how your customers are using your website plays a critical role in planning any modern online marketing campaign. Having a properly managed ongoing analytics implementation will help you gather important insights and intelligence about your online visitors that you can use to make better informed decisions to improve your website’s performance and return on investment.
Local and Organic search visibility take into consideration no just search engines – but social networking, online news media preferences, online influencers and more while catering to your customers’ needs. Increasing your online visibility will put your brand in front of the right audience at the right point in their purchasing journey and lead to improved conversion.
What is a Competitor Analysis?
Competitive research is a field of strategic research that specializes in the collection and analysis of information about rival companies, or companies that target a similar audience or sell a similar product/service.
A competitor analysis is an essential tactic for finding out what your competitors are doing and whether they pose a threat to your financial well-being and business’ success.
Ready to take the next step?
If you’re ready to learn more about how a website redesign can improve your business and fit into your budget, we are ready to help!
Give us a call at (301) 893-4142, contact us online using the form on this page, or start a conversation with one of our representatives using the Live Chat button on the lower right corner of the screen and we can get started. The process is easy, we will take very good care of you along the way…and you will definitely be pleased and most likely surprised by the results!